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The words free initial consultation are literally trumpeted in virtually all San Diego personal injury lawyer advertising, as well as in personal injury lawyer advertising in virtually all parts of the nation. While it is true that many lawyers see this as an effective marketing tool for their prospective injury clients who may be somewhat reticent about speaking with an attorney about their personal injury case lest they incur significant attorneys fees, the fact remains that the free initial consultation is an extremely beneficial tool for both personal injury client as well as personal injury lawyer.
The free initial consultation permits the prospective injury client to speak with an attorney to evaluate if that lawyer is the right one to handle their case. It also allows the personal injury attorney to evaluate the case and the client to see if it is a case that they feel they are willing to represent.
One must remember that both personal injury lawyer and prospective client typically do not know each other prior to the initial consultation. Often the client learns of a particular personal injury lawyer through their website, or other means, and has no personal knowledge of them. The attorney, likewise, does not know the client or anything about their case. The free initial injury consultation permits both the lawyer and injury victim to evaluate each other in order to determine if they are confident in one another to effect a strong outcome resulting in maximum monetary compensation.